Consider a clever, very original product like Profiderall… a ‘smart pill’ that offers clearer, more focused thinking and the energy needed to effectively work or study. Brain science. College students know it as an ”Adderall Alternative,” a way to study better, focus more without turning to prescription drugs.
Profiderall is the product of research, insight into the needs of a specific demographic, a scientific formulation and honest marketing.
But we’re talking nutraceuticals here – so here come the me-too knock-offs making bombastic claims that ultimately contaminate the market and cause even more skepticism among already suspicious consumers. How’s that for making a living? Take someone’s original idea, weaken it and exaggerate the claims until consumers get confused with all of the cheap imitations. So the knock-off artist makes a few dollars, wrecks the market, starts a new company and moves on.
Primary example? Something called Adderlin (wow – it sounds just like Adderall)… complete with the usual and ridiculous direct response claims and a me-too look and feel. Ridiculous claims, you ask? How’s this: the product not only helps you think better, it also claims to help you lose weight! What? Get smart and lose weight in one amazing superpill? Who knew the two were connected? What’s next? SuperDuperAddertrex-Plus… boost brainpower, get more energy, have more sex appeal, sleep better and have smoother skin… overnight!
Knockoffs ruin markets and cheat consumers. I’m all for a better product, for real competition, but that’s not what usually happens with nutraceuticals (and cosmeceuticals, for that matter). Because these ‘entrepreneurs’ don’t have an idea of their own… they take the original and exaggerate it out of all proportion, figuring, like most old-style direct marketers, that people are stupid and will believe anything.
The result is always the same: markets burn out and consumers lose trust. We’ve seen it in weight loss, wrinkle creams, pain creams, sleeping pills… nutraceuticals and cosmetics of all shapes and forms.
If you need to boost your brain function to study more efficiently or focus better at work, whatever, try Profiderall, the original. It seems to work for some and may work for you.
If you want to lose weight try a diet pill; better yet try eating less. (I’ve got no room to talk here, but I’m working on it.)
But… if you want to get smart and lose weight with a single miracle pill, you’ll probably fall for whatever cheap knock-off comes down the pike.
And please, whatever you do… do not call these knock-off artists entrepreneurs. Look, if you’re only idea is to take the hard work of other people and ride their coat tails, you’re not an entrepreneur, you’re not a marketer, you’re a shyster!
