I saw the following ad copy with my own eyes... swear to God. It's from a cosmetic that purports to be a "Facial Sculpting Cream." You figure out how the hell that's supposed to work, but the copywriter must assume that paranoid women will buy anything once.
So here's the line.
Along with sculpting your face (to follow the analogy, I guess the stuff works like a chisel) this miracle cream does something else pretty amazing:
"It even reduces the appearance of “ear wrinkles”... those nasty little lines in front of your ears (you know, the wrinkles you ignore but everyone else gets to see)."
EAR FLIPPIN' WRINKLES!!!!! Ladies, how can you resist a truth as obvious as this? What's worse is that department stores and cosmetic superstores will sell this stuff -- even though the idea of ear wrinkles is amazingly ludicrous. They must not care what they tell their customers.
This is a prime example of why consumers have learned to ignore advertising.
“Consumers want a new story... authenticity, not spin... participation, not propaganda.”
